Location: Madrid – Pacha
We transformed the popular disco Pacha, into an intimate but intense jam session and collaborated with Sony/BMG music to feature mega artist Wyclef Jean of the Fugees, La Mari of the Spanish super group Chambao, top producer/musician Javier Limon and Cuban diva Lucrecia in the 1st Premium Hilfiger Session. LP consulted and managed every aspect of the Creative, Logistical, Budgetary and Operational Production of this event as well as the complete Audio/ Visual production and TV broadcast on MTV.
Tommy Hilfiger used this session to launch their new marketing platform and Tommy TV music website based on the success of the event. Wyclef Jean and Sony/BMG used this session to release his new album in Spain the day after the event.
We consulted Tommy Hilfiger in the creation and development of this premium multi media platform throughout Europe. (CLICK HERE TO VIEW MORE ABOUT THE BARCELONA HILFIGER SESSIONS)