Welcome to the Sharing Age!
A time when the individual can create, share and consume information instantly and freely. With an increased abundance of available information – specifically on the Internet – Digital Social Communication is the fastest and most efficient means to promote your brand or professional profile.
At Local Producer, we collaborate with clients to build communities, develop their inbound marketing and social selling strategies that will increase professional engagement to as many possible B2B and B2C eyeballs. To make sure the brand and the message is delivered, we specializes in conceptualizing and implementing the Marketing, Communication and Live and Digital Production of such strategies through our extensive network of media partners and through third parties.
Community Building offers a powerful and cost-effective marketing and business development solution. It allows your business to be in direct contact with existing and new clients. It makes your brand more visible, personable, trustworthy and approachable through user-generated content (UGC) or consumer-generated media. The way we do business is forever changed.
Let Local Producer help make your business, association or profile stand out as a thought leader in your industry or marketplace.
We identify 5 stages to the process to optimize effective engagement:
- Segment your Organization/ Community and acknowledge its value
- Identify best channels and strategy to share information to increase your profile in the industry
- Optimize conversation through online activities and marketing to position your brand as a consistent thought leader
- Produce Offline Events as opportunities to promote your gained value and build interpersonal relationships.
- Communicate your acquired knowledge to continue your engagement.
We believe the most successful events are built by strong communities that utilize consistent engagement strategies to shared information.
+ International Agency powered by industry veterans
+ Strong focus on performance based channels
+ Local knowledge, executed with international standards
+ Identify your industry thought leaders and channel your message into putting your profile in the forefront
OUR 40%/ 60% VALUE THEORY
Seems most companies focus on only brokering transactional trust, the trust gained by spending an enormous amount of money and energy to “own” their transactional relationships with partners, often filtered through several intermediaries. And therefore, the motivation or goal is almost always to maximising short-term ROI that is measured by profits from products and services, taking their eye off the potential long-term value of the relationship.
We argue there is as much – if not more – value from being the long-term custodian of an industry narrative, instead of trying to be the key master separating transactional connectivity. The value from being the person or organization to shine light on the doorways of opportunity, so that partners can engage across your profile and build trust through you and towards bringing measurable added value to the ecosystem. The added value of having stakeholders and customers drawn to these opportunities and identifying your profile of proven relevance, as the optimal partner in navigating them towards success. The force behind the success that can be measured through double- and triple-bottom-line ROI, profiting on the sales of products and services but also saving money and time through creating a more efficient and sustainable process.
However, to bridge the gap, we need to change the way we think about business models and communications and transform the way we incentivise all stakeholders, to empower ourselves as large multinationals, academics, SMEs, NGOs, Governments and consumers.
It seems many organizations and brands start out by trying to take over the world and quickly have to dilute their message or loose momentum.
Instead of focusing on targeted campaigns with manageable goals that can allow them to show real wins after 6-8 months, while allowing the community to engage further with fellow users
These online community users want to see who is driving the action of their industry, actions that are productive, measurable and with – mostly – positive feedback. Community wants to see consistency and a single base or portal where they can search, sort, learn and contribute to the ecosystem.
Blockchain Community Building and Comms
Procurement Professional Group
Gaming in Holland Platform
THREE UK Promotional Campaign
Final Facebook Campaign Video Posted by Three UK on Thursday, April 9, 2015
That’s a wrap. The Selfie Tour Bus has now retired. It’s been a blast. #holidayspam
Don’t forget if you’re heading to Spain this summer you too can use your phone there at no extra cost.
Posted by Three UK on Thursday, April 9, 2015