Marc Ecko was in Barcelona to present his one-hour long Authenticity speech, which Local Producer produced for him. Immediately following the presentation, Mr Ecko opened to the public his new Cut & Sew line in our custom designed and constructed set-ups. Local Producer was given four brief concepts for different styles of the Cut & Sew line and we were asked to conceptualize these feelings into their marketing message and then design the storytelling of this branding launch, including interactive sets with live actors, music and functioning spaces.
Local Producer created a “Night” scene Speakeasy, a “Tailor” shop, a “Day” loft and a “Marc Ecko” room where Mr Ecko held his press junket. All of this was created with direction from the Marc Ecko company and within the very corporate location of the Barcelona World Trade Center. The theme was “creating style in a down-to-business atmosphere”
See more photos here
Marc Ecko Clothing Int. Conference, Licensee & Branding Experience 2012 from Local Producer on Vimeo.