Rudulph Dassler by Puma at Bread and Butter

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Location: Barcelona @22 factory district

Local Producer produced the product launch and party for street wear label Rudolf Dassler at Bread and Butter, Europeans largest street fashion trade fair, that takes place bi-annually in Barcelona, in our redesigned, reconstructed architectural studio in the Barcelona @22 factory district. This marketing event featured Dasslers own top model and style icon Irina Lazareanu. Top international DJs, the New Young Pony Club, created sounds for our celebrity models and guests spilling into the streets by the end.

FADER TV: Talking Music and Style With Irina Lazareanu

‘The Dassler party with New Young Pony Club was apparently the party highlight of the week.’ –  Fader TV

“The organization, drive and commitment of LP and their team assisted in making our event a huge success. We would not hesitate in recommending them.” -Sophie Matthews Puma/Rudolf Dassler

See more photos here!