The famed skate company ZooYork wanted to set up a Pop-Up store in Barcelona during the summer to create a unique brand experience for their customers. The concept was to create digital ZooYork players cards for customers to use to have access to a VIP event and other branded loyalty items. Local Producer produced the entire event production, including a partnership with Jagermeister and to fill the two day experience with the top local skaters; a great fit to the company profile and young people.
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