Three UK Selfie Tour Brand Activation

When Three UK wanted to communicate the launch of their new free data roaming plan; and Samsung Galaxy S6 their new smart phone, the beautiful, sunny Barcelona and its picturesque landmarks was the perfect location to promote all the great “Selfies” shots their customers would be able to take and share with their friend back home at no extra cost.  
And, they came to us to align their storytelling strategy, production services, logistics and development of their social media, viral video brand activation. 
We organized it all and then Three UK had a video team document all the live activities at five locations, with fifteen actors and three days of filming plus more than 100 invited guests, and industry influencers – all gathered enormous media attention for it them. 

That’s a wrap. The Selfie Tour Bus has now retired. It’s been a blast. #holidayspam

Don’t forget if you’re heading to Spain this summer you too can use your phone there at no extra cost.

Video posted by Three UK  via their Facebook Page:

Press Coverage:

MarketingMagThree  ThreeBlog  TechOven  uktrending